Feedback templates

Customer feedback templates for small businesses

Use these practical templates to collect useful responses after appointments, services, purchases, and support interactions.

Dental office

Post-appointment feedback

Send within 24 hours after a cleaning, consultation, or completed appointment.

Subject line
How was your visit with [Dental office name]?
Message body
Hi [Patient name],

Thank you for visiting [Dental office name]. We would love to know how your appointment went.

What went well, and is there anything we could have done better?

Thank you,
[Your name]

Suggested follow-up action

Review responses for comfort, wait time, staff friendliness, and any patient concerns that need a private follow-up.

Home services

Post-service feedback

Send after the technician completes the job and the customer has had a chance to confirm the issue is resolved.

Subject line
How did we do on your service visit?
Message body
Hi [Customer name],

Thank you for choosing [Company name]. We hope everything is working well after your service visit.

How did the appointment go? Was there anything we could have made easier?

Thank you,
[Your name]

Suggested follow-up action

Follow up privately if the customer mentions delays, unclear pricing, cleanup, or unresolved work.

Med spa

Customer satisfaction check-in

Send after a treatment, consultation, or package visit when the client experience is still fresh.

Subject line
Quick check-in from [Med spa name]
Message body
Hi [Client name],

Thank you for visiting [Med spa name]. We hope you felt cared for during your appointment.

How satisfied are you with your experience so far? We read every response and use it to improve future visits.

Thank you,
[Your name]

Suggested follow-up action

Look for comments about comfort, clarity, results, and staff communication before asking for a public review.

Auto repair

Unhappy customer follow-up

Send as soon as a customer shares a low rating, negative comment, or unresolved concern.

Subject line
We would like to make this right
Message body
Hi [Customer name],

Thank you for letting us know about your experience with [Auto repair shop name]. I am sorry it did not meet expectations.

Would you be open to sharing a few more details so we can understand what happened and see how we can help?

Thank you,
[Your name]

Suggested follow-up action

Assign an owner, respond privately, and document what was done before closing the follow-up.

Salon

Review request after positive feedback

Send only after the customer has already shared positive feedback or clearly had a happy visit.

Subject line
Thank you for the kind feedback
Message body
Hi [Client name],

Thank you for the kind feedback about your visit to [Salon name]. We are glad you had a great experience.

If you would like to share that publicly, you can leave a review here:

[Google review link]

Thank you,
[Your stylist/team name]

Suggested follow-up action

Route happy customers toward a review while keeping the request optional and pressure-free.

Send and track feedback

Use whatsrating to send feedback requests and track responses in one place.

Collect private feedback, find unhappy customers early, and route happy customers toward reviews when appropriate.